Subway campaign has remained so successful that it has become the agency’s standard direct mail buy, reaching the total market of 445,000 households each month. The fast food market is forecast to maintain its current growth expectations, with an anticipated Compound Annual Growth Rate (CAGR) of 2.3% for the five-year period 2005-2010. 3. Subway Analysis of Strategy, Marketing and Competition. (ed. No plagiarism, guaranteed! Vegetarian Foods: Mostly Subway offers different kinds of meats but lacks in a varied menu for vegetarians. Competitor Analysis. Subway Sandwich Shops was established in 1965, and has remained franchised into the minds and tummies of kinfolks all around the places. Reference this. The ones who eat here are high brand loyalists. You can follow me on Facebook. It has been in operation for quite a considerable time. In January 2004, the Subway Restaurant chain was named the No’1 franchise opportunity, as it has been for 12 of the past 16 years in Entrepreneur Magazine’s annual Franchise 500. 58-70; Howard, J. • Heavy users are usually male, young adults, and single. Today that one-thousand dollar investment is worth 5.7 billion worldwide sales, and over 21,000 shops, in 75 countries, which makes Subway the largest Sandwich Franchisee in existence ( Each company possesses a strong brand and is an established name in the casual eating restaurant industry. Subway Competitive Analysis Subway Case Analysis SUBWAY ® is the market leader in sub and sandwich shops offering a healthier alternative to traditional fast foods. Chief competitors include Yum! The most notable were the television commercials featuring Jared. In late 2003 Subway announced an agreement with the Coca-Cola Company that will make Coca-Cola beverages available in more than 20,000 Subway restaurants worldwide. Their menu mainly includes Subs and salads. PESTEL analysis Political Factors The performance of the brand is affected by the political factors. 124-7; Lindgreen, A. The Subway VRIO Analysis shows that Subway's employees are a valuable resource to the firm. Termed “fast-casual,” these restaurants are dominated by Mexican chains, and sandwich restaurants offering fresh-baked breads and specialty sandwiches. We're here to answer any questions you have about our services. By. SUBWAY MARKETING Team members: Trương Gia Huy (leader) s3438408 Đoàn Khánh Linh (member) s3426374 ANALYSIS Cù Huy Thiện Trần Hương Giang (member) (member) s3445990 s3410289 Chương Quốc Đoan (member) s3425551 Course: MKTG 2105 - Marketing Principles Tutor: Ms Jis Kuruvilla Time: Thursday 9h- 10h30 Group 1 Doctor’s … Customer Analysis • 78.7% of adults were patronized to fast food of which 31% went 14+ times in the last 30 days. The major players in the fast food industry in UK are Subway, McDonald’s and Yum! Subway currently competes with Burger King, McDonald’s, Wendy’s, Taco Bell, KFC, Blimpie, DÁngelo’s, Arby’s, Pizza Hut, Papa Gino’s, Applebee’s, Hardee’s, Mr. Sub (Canada), Quizno’s, Panara Bread, and any small mom and pop type sandwich shops. Success factors for fast food franchisees will include products and marketing targeted to healthier menu selections, brand consistency, low start-up costs, franchisee support, and consumer convenience. Strengths in the SWOT analysis of Subway : No. This is a considerable threat to Subway as the failure to address this may result in a further loss of market share to its competitors. Disclaimer: This work has been submitted by a university student. Yum! 3rd Jul 2017 The Subway example represents marketing and product strategies that are classic examples of focusing on market demand, consumer trends, product leveraging, and innovation. Global Subway Accessories Market Analysis by 2020-2025. Subway SWOT analysis lists down the strengths, weaknesses, opportunities and threats to any organisation, but does not tell management what can be done by these. Daniel Jennings -December 29, 2020. S haw, R. (1998), Improving Market Effectiveness, Economist Books, London. This strategy helps the company to make any strategy that would differentiate the company from competitors, so that the organization can compete successfully in the industry. New trade agreements can have a good or bad Restaurants will continue to adapt to the latest menu trends and consumer preferences. They can utilise their already established customers to change their eating habits and generate more loyal customers. If we consider the customization angle, no other fast food brand has achieved the level of popularity which subway has achieved. Whereas, the opportunities and threats are generally related from external environment … Company Registration No: 4964706. In 2009 Subway tried to strive for the Danish market again. Subway restaurants lack the interior design and quality that would welcome everyone to stay and feel more comfortable than in the competitor’s restaurants. 1-16; Donaldson, B. and O’Toole, T. (2002), Strategic Market Relationships, John Wiley and Sons, Chichester; Egan, J. (Denmark Unemployment rate 2009) Therefore, people have more money to spend. It results in low performance and high employee turnover, which increases training costs and add to overall costs of Subway. The fast food landscape continues to evolve, and one of the most dynamic segments within the Quick Serve Restaurants market continues to be sandwiches, subs and wraps. SUBWAY's® annual sales exceeded $6.3 billion dollars, while countless awards and accolades have been bestowed its chain over the past 40 years. SWOT analysis of SUBWAY. Valpak has proven to be a long-term viable and compelling part of the Market Smart marketing plan for Subway. If they also start providing low-fat food options this can seriously damage Subway’s customer base. 22, No. The CAGR of the market volume in the period 2005-2010 is predicted to be 1%. *You can also browse our support articles here >. Responding to evolving consumer expectations for health, fresh, custom-made sandwiches; Subway’s marketing program addresses these expectations through a number of approaches. Market Smart was interested to see if Valpak would produce a positive lift in sales whereas Valpak serves up success for Ad agency’s clients. Subway is happy to advertise that with all their sandwich features, there are over 2 million different sandwich options that are available to their consumers ( Also read Subway SWOT Analysis, STP & Competitors. VAT Registration No: 842417633. Despite the economic downturn, the Industry will remain a cornerstone of the economy, representing 4% of the U.S. By: M Rahman | Tags: Business Environment & Strategy SWOT analysis is one of the tools which many strategic planners find very useful to analyse business environment. Tactics to increase competitive win rate . 132-6. These are the largest companies by revenue. Gross domestic Product and employing 9% of the U.S. workforce. Trend Change: If people start caring about their food (somewhat unhealthy) more and might want more spice of taste to it they may choose to move to other restaurants. Brand Value: Although having the highest no of operating locations in the world Subway still suffers in  brand value when compare to its biggest competitor McDonald’s. Management How to Complete a Competitor Analysis Report (Part II) Corporate Competitor Analysis . However, this chain is currently experiencing multiple problems caused by its expansive growth and the growing pressure from the competitors in the UK market (Peterson, 2016). Registered Data Controller No: Z1821391. However, the failure of Subway to respond appropriately to this growing concern, has enabled other competitors to gain market share from its franchises (Peterson 2016). Do you have a 2:1 degree or higher? Academy The following is the second article of a 6-part series aimed at guiding you through conducting a complete competitor analysis report. It was founded by Fred DeLuca and Peter Buck in 1965. Harvard University, Boston, MA; McCarthy, E. J. No Online Presence: No online presence and promotions affect the brand name of the company. Subway ® represents a poignant example of a fast food franchisee ready for success in the future fast food market. We will write a custom Research Paper on Company Analysis: Subway specifically for you! 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